MOXIE - a brand, a passion, a philosophy.
Force of character, determination or nerve.
Last Wednesday was a milestone for all of us here at Moxie, where we held our inaugural fashion show featuring our favourite pieces that were most representative of Moxie. But before I share with you the highlights of the runway, I would like to formally introduce Moxie to you.
How we began, who we are, and what we represent.
‘Do it with passion or not at all.’
Moxie has always been a dream for me, and an extension of my love for fashion. Fashion was my way of expressing what I felt. Throw on some lace if I felt more feminine today, put on some ripped jeans if I fancied being edgy. It was a channel for me to express myself and be comfortable with my own skin.
I felt fearless and confident, and I wanted all women to feel the same way.
And, that was when my brainchild Moxie was born.
Amidst the plethora of online stores and boutiques, I wanted Moxie to different. I wanted Moxie to offer a wide range of styles with a personalised touch. Every piece here at Moxie is handpicked and curated, every piece offering our dearest customers (you!) a taste of delicate and a slight twist on fashion trends. Because we want to provide the best to you, we are constantly looking out for brands within the region, that are in sync with our aesthetics and style - feminine with an edge.
Alas, I went forth with transforming Moxie into a pop-up store, catering to customers who preferred a more personalised service. Along with the pop-up store, we held our very first private fashion show. It seemed so surreal; the lights, the beats of the music, mumbling through our walkie-talkies, models strutting seamlessly in and out of backstage. The runway was a success, and now we are so excited to share a slice of our joy with you.
The process of planning this event was not without obstacles, but we are incredibly lucky to have received overwhelming support from my friends and family. A special shoutout and a huge thank you to Michelle Huimin from Bridal Veil, for being my mentor and friend, throughout this special journey. She has offered us an exceeding amount of help with regards to planning and orchestrating the entire runway program.
Of course, I would also like to extend my gratitude all the sponsors for supporting us and making this event a success.
Photobooth: The Photobooth Guyz
Nail Colour Customisation Booth: Nail Deck
Fashion Illustrations in Door Gift: Artclaytion
Make-up and Hair Artists: Janice Lai and Alicia
Make-up Products: Dior
Runway Choreography: Bridal Veil
Not forgetting the presence of our local designers, giving our guests a chance to put a the face to their favourite labels. I hope everyone enjoyed the show and had as much fun as we did.
While this event has come to an end, Moxie still has an exciting line up for all of our dearest supporters. My team and I will be introducing more brands such as PS The Label, MinkPink, Mossman etc., alongside with upcoming GSS promotions! We hope that you are just as thrilled as we are, so stay tuned for announcements of these launches on our social media platforms!
Don’t forget to follow us on instagram @moxiethestore and join our mailing list at www.moxie.store to get first dibs on New Arrivals at Moxie!
Moxie is more than a brand and a boutique, it represents a spirit, confidence and strength, that fashion provides. By putting on an outfit, empowering women of all walks of life to have a prep in their step, through work and life. We hope you feel the same when you put on our pieces, be chic and conquer life with gusto and confidence.
“Clothes are more than dressing the part, it is about being the part.”
When you’ve got the moxie, you need the clothes to match it.
See you guys in our next post :)
With all our love,
Cheryl & Team Moxie