Reliving Memories from Paragon’s Soft Launch


Hey lovelies! If you’ve been keeping up with us, you would know that there was a soft launch held for our Paragon Store on 7 and 8 June! Well, now that the dust has settled and our new store is up and running, we thought we’d show our utmost appreciation for all the love and support we have received, by sharing snippets of that magical night with you!


Our new store is at Paragon’s Tower 2, #03-54.
We are a part of Paragon’s new Reimagine area, which aims to bring shoppers a fresh and new shopping experience. We had so much fun meeting all of you who came down to celebrate the milestone with us!


We invited Xin from The Good Batch (the designer of those adorable earrings we carry!) to hold an event-exclusive earring customisation station where our guests could create their unique pairs of earrings from the selection of colourful acrylic pieces, tassels, and beads available.


The process was simple: pick out your choice of tassel, acrylic piece and Xin would skilfully piece them together on the spot right away! We saw many acrylic masterpieces on display while you guys were having fun that night! Seeing the creative expression through the earrings made was thoroughly inspiring. Psst… she has recently refreshed her collection with new acrylic designs so do pop by our store to take a look at them!


Other exciting activities included a unique, fusion-type runway fashion show, comprising of models walking up and down a runway, and a group of graceful dancers, dancing to upbeat and catchy music.

Music:  Royalty Free Music from Bensound 

The fashion show featured clothes from Moxie and Moiselle, jewellery from Sulin Serio, bags from Samsonite, shoes from Hue, and makeup by Make Up Store. It showcased the new level 3 - its open concept, inspired by Lane Crawford, enhancing the shopping experience by giving shoppers to freedom to walk through the stores with ease.
 
Other activities included a scent customization bar by Oo La Lab, a tarot card reading service, and a champagne bar by Moet – what’s a party without some booze? ;).
 
The Paragon management also invited one of our favourite Moxie Girls, Andrea Chong, to hold a styling workshop the next day. She’s every bit as glamorous and poised as you know her from social media and her blog. Not to mention, extremely friendly and down-to-earth!
 
During the styling session, she picked out her favourites from Moxie to style the models beautifully into looks suited for both day and night. She paired Ying The Label’s Unwavering Hopes Kimono and All I Need Pants in Mustard with PS The Label’s Bowerbird Top, to create an easy yet polished outfit, perfect for going from work to drinks.
 
Andrea also showcased a simple weekend look, featuring Run After’s Soleil Top from their latest collection, Summer Solstice. The pure white colour of the top as well as the eyelet details contrasted with the vibrant colour of the wide-legged pants so well. It was picture-perfect!

 
Moving on to more formal ensembles, Andrea highlighted two gorgeous dresses that would be perfect for any celebrations, from weddings to romantic dinners with your significant other. She also demonstrated how to style two other pieces – PS The Label’s Million Reasons Dress, which is perfect for brunch or a picnic, and Aijek’s Renata Lace Trim Cropped Jumpsuit, which is functional enough for the office and feminine enough for a night out.

 
It was an enjoyable night and we had so much fun, we just had to share it with you too!
 
If you’re keen on joining in on our festivities, Moxie will be hosting another event this week on 5thJuly 2018 at 7pm. If you have yet to RSVP, you may do so at this link: goo.gl/VkNvSB. Bring your girlfriends along and each of you will receive a $10 voucher! Here at Moxie, we are all about empowering women to achieve your dreams through fashion so write down your GOALS at our goal booth and stand a chance to win a $100 Moxie voucher! We hope to see you there this Thursday! 

 
 


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